Payaway

Excited to unveil the brand identity design for Payaway®, a dynamic fintech brand! This project represents a significant step in shaping Payaway’s visual narrative, aligning their identity with their mission to simplify financial transactions for businesses and consumers alike.

We crafted a comprehensive case study, spanning over 50 pages, that details the creative process, strategic insights, and design choices behind this innovative brand. From the logo development to the color palette and typography, every element was designed to resonate with Payaway’s target audience and enhance their brand presence in the fintech landscape.

Check out the full project presentation on Behance – Payaway